- Introduced as Australia's Soccer Scientist for World Cup Soccer events in 2006, 2010 and 2014.
- Bring the
physics behind soccer ball aerodynamics to the general public.
- Predict how the new ball will fly and why.
- Connecting surface defects and texture to flow-dependent drag and lift coefficients and using
computational physics techniques to solve for the ball's trajectory, predictions of the
new ball's behaviour as a function of velocity, spin, air pressure, etc. are made.
- My video animations showed how the Jabulani soccer ball would
bend better than any previous soccer ball while the Brazuca was best
described as predictable.
Some significant media results have come out of this research, notably:
- News coverage on every major Australian TV station - 10, 9, 7, ABC and SBS,
- The Australian page 3, and The Advertiser news stories,
- National syndication for the stories on 10 (syndicated to One HD sports report), 9 and ABC TV and radio,
- Coverage on the PM program on Radio National,
- Follow up interviews on 3AW (Melbourne) and 6PR (Perth)
- Inclusion of the computer simulation video in
A month after the announcement, over 380 stories were published in 49
countries and a Google search of "Leinweber Jabulani" returned the
order of 7,740 internet articles.